Scaling University Landing Pages for Podium Education’s Global Career Accelerator

Leading the design, testing, and optimization of 70+ university microsites, scaling marketing from 25 to 75+ partners. Built modular design systems in Figma and Instapage, improving consistency and launch efficiency for marketing campaigns. Used analytics (Crazy Egg, Fathom) and A/B testing to refine UX, increase engagement, and drive higher student conversion rates across university campaigns.

Through this process, I developed reusable design systems and streamlined production workflows in Figma and Instapage, ensuring consistent brand representation while adapting to each university’s unique brand guidelines. These optimizations contributed to measurable increases in lead generation and student sign-ups across partners.

Results from 2024 to 2025

Improved click-through to lead form by 20%
Reduced design turnaround time by 55% through streamlined workflows.
Scaled from 25 → 100+ partner micro sites. Managing upwards to 600+ web pages.

2025-2026 | Instapage → Duda Migration

Currently leading the migration of Podium’s university landing page ecosystem from Instapage to Duda (web builder tools), transforming a manual production workflow into a scalable performance-driven system.

The initiative improved: