Best Day ever
Project request from marketing team to create engaging tour content highlighting activities on new tours the market development team wants to push to our customers. I worked alongside a Copywriter and Art Director to concept “Best Day Ever”. We created a collage style webpage series highlighting one day on tour using traveler photos and artifacts specific to the region and country of travel.
We did A-B testing for different headlines and animations on the homepage to figure out the best way to feature engaging content.